February 26, 2019 by Karem Perez

Stepping Into Our Customers’ Shoes

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Industries: Fire & EMS

Champaign Fire TrainingAt Motorola Solutions, we’re driven by our passion for designing and delivering the technologies our customers refer to as their lifeline. It’s all part of our dedication to partnership and innovation. We don’t just ask our customers what they need, we immerse ourselves in their work.

It’s this dedication that brings together employees from all areas of the business – from graphic designers and marketing professionals to software engineers and UX designers – to participate in Motorola’s annual one-day, hands-on live-fire training.

Held at the University of Illinois Fire Services Institute in Champaign, Ill., the training thrusts employees into front-line situations – including an actual live fire – in order to experience a day in the life of a firefighter who depends on two-way radios to communicate during an incident.

“[This is] the closest we’ll ever get to seeing what it’s like to be a firefighter,” says Gelayol Moradzadeh, UX designer for Motorola Solutions. “The better we understand our customers, the better we can design the right experience for them.”

By putting ourselves in our customers’ shoes, we better understand the role our technology plays in keeping our customers safe and connected. This enables us to better design products for those adrenaline filled, critical moments.

Because at Motorola Solutions, we’re committed to advancing the lifeline for first responders around the world.

Watch the story unfold. 

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